The Reno Sparks Convention and Visitors Authority (RSCVA) promotes convention and tourism business in the Reno-Tahoe area. In 2017, they decided to push for a much-needed face lift to their RenoTahoe brand. All materials needed a refresh. Because the Reno-Tahoe area is an incredibly beautiful landscape, much of the focus was geared toward photography. By pairing dramatic photos with short, bold headlines, we were able to perfectly reflect the true personality of the area.
This project was done under the art direction of Andy Sieracki and Stan Byers at Stan Can Design™.