Athenos has historically been known for its traditional feta cheese crumbles. In 2020, the brand decided to launch a small collection of Mediterranean-style dips. The launch included a full 360 marketing campaign with displays in-store and online. A photoshoot was crucial to capture the dips alongside fresh ingredients, with the visual style inspired by the product packaging. The resulting shopper toolkit reflected the brand's essence and successfully introduced the new product line to consumers across various platforms.