Lunchables has always taken us to a place of fun and creativity. And in the middle of a global pandemic, we were all hungry for a little adventure. In the Spring of 2021, Lunchables transorted shoppers to immersive virtual worlds in a quest to discover treasures all around them.

Omni channel marketing funneled shoppers to the aisle where they could find limited edition treasure adventure packaging. By scanning the QR code on pack, they could open up a virtual world to hunt for real prizes in the Lunchables Adventure for Lost Treasure!

The secondary key visual was created for circumstances where grand prizing and/or sweepstakes messaging was not permitted. In such cases, the messaging and creative was instead focused on the virtual adventures.

This video was created by Merkle, a key partner in creating the virtual experience.