Pampers collaborated with Children’s Miracle Network Hospitals to donate 1 million diapers to help premature babies and their families. To do this, Pampers teamed up with 11-time Olympic medalist Allyson Felix as the voice of the campaign. Chosen for her dedication to maternal health and her personal experience with a premature birth, Felix encouraged shoppers to support Pampers’ mission through purchase. The campaign featured her story on social media and in PR efforts, while in-store displays highlighted the donation initiative, inspiring customers to contribute.
A few behind-the-scene shots of our day on set with Allyson Felix and Concrete Studios in L.A.